Joyce, Keep The Lights On
27 February 2012
Can’t get enough of this cover of Wave Machines‘ mini-smash by new British pop chanteuse Joyce, who is apparently so fresh off the starting blocks, she doesn’t even have a web presence at the time of writing this… And yet, she has allegedly been ‘snapped up from the web’ by Island Records ‘for her impressive songwriting and vocal talent’ (or so goes the PR spiel).
Perhaps it’s a soft launch for Joyce’s career just now as the label works out how best to market her, then. As such, you may not be hearing/seeing much of her over the coming months but you can be sure this tune will be getting heavy rotation, with anthemic pop potential. It was already a great song when Wave Machines made it but Joyce has taken it to a shiny new, bitter-sweet dimension that will work as well in the club as on the radio, especially following this incredible remixed version by New Jersey man of the hour Clams Casino. Powerful club weapon!
There’s also this nattily shot and edited video by production company Beaucoup Films.
